BLOG

If I tell you that to have the business you are dreaming about or be a high achiever, you need to work between 60 and 80, even 100 hours per week, what type of emotions does this set off? Anxiety: “I...

We all know someone that talks about themselves a bit too much. They show an inflated sense of self-importance or self-centeredness. That’s what we call an Ego. In Sigmund Freud’s Personality...

Market research is of paramount importance and can make or break your business. To be more specific, Market Research is collecting data in your market about your audience/clients. What do you do with...

A Customer avatar or buyer persona is a representation of your ideal client and its profile comes from data based on market research, basically an overview of the overall customer base. In order to build...

When it comes to business and marketing in particular, there is one place that every company strives to reach. And that valuable position is your mind.  Or in marketing terms: Top-Of-Mind Awareness. Having...